I've spent countless hours the last several weeks playing Restaurant City on Facebook. During work, while watching TV, before dinner, after dinner, during dinner, at night... all hours of the day spent monitoring and managing my restaurant.
Finally, I've reached Level 27 -- the maximum level possible in this game. Not sure all that time spent was worth the miniscule wave of achievement felt as I earned my last $300 cash bonus for leveling up.
But what makes a game addicting? What makes it so powerfully engaging you remember to play 2-3 times a day? That's exactly what I'm trying to figure out as I design a Facebook game for one of our unsaid clients. Hint: it's for a product that just launched into the marketplace and by product I mean car. :P
This is the first time I've ever designed or strategically planned for a game, especially one that will have so much exposure. It took us several rounds of presentations to get the idea sold to the clients and so far I've built experience maps, prototypes, content plans and design specs for it. We are scheduled to release the design assets over to the developers next week and the game will hopefully launch sometime next month. Eek!
Finally, I've reached Level 27 -- the maximum level possible in this game. Not sure all that time spent was worth the miniscule wave of achievement felt as I earned my last $300 cash bonus for leveling up.
But what makes a game addicting? What makes it so powerfully engaging you remember to play 2-3 times a day? That's exactly what I'm trying to figure out as I design a Facebook game for one of our unsaid clients. Hint: it's for a product that just launched into the marketplace and by product I mean car. :P
This is the first time I've ever designed or strategically planned for a game, especially one that will have so much exposure. It took us several rounds of presentations to get the idea sold to the clients and so far I've built experience maps, prototypes, content plans and design specs for it. We are scheduled to release the design assets over to the developers next week and the game will hopefully launch sometime next month. Eek!
2 comments:
hm, i havent opened my restaurant city for a while. for me..i get so into a game will play it nonstop and then suddenly will not feel like play/finishing it anymore! Maybe for facebook games, it needed more updates! more new stuff to buy!
where did my comment go hmmmmm
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